Why Your Instagram Isn’t Growing
(And How to Fix It With Real Engagement)
If you run a business in Australia, chances are your customers are on Facebook and Instagram. Despite the hype around TikTok and LinkedIn, these two Meta platforms remain the best for local engagement – not just because of their size, but because they help you build genuine connections.
78% of Aussies are active on social media, and most still prefer Facebook and Instagram. With 16–17 million Aussies on Facebook and over 60% of internet users on Instagram, these platforms cover all age groups – from Gen Z in Fortitude Valley to Gen X tradies in the suburbs.
Why Engagement Is Everything
Social media isn't just about posting – it’s about being social. Facebook and Instagram reward two-way interaction. If people comment on your post and you reply, your future content is more likely to show up in their feed. Ignore comments, and your reach drops.
More interaction = more reach. Replying to comments sends strong signals to the algorithm.
Customers expect replies. 73% say they’d switch to a competitor if ignored.
Active beats passive. A business that posts regularly and responds will outperform one that doesn’t.
How the Algorithms Work
The more meaningful interactions your posts get (comments, shares, DMs), the more people Facebook and Instagram will show your content to. Both platforms favour:
Consistent posting
Conversation starters (questions, polls, etc.)
Replies to comments and DMs
Short-form video (e.g. Reels and Stories)
Posting regularly – without spamming – builds momentum. Start small: 2–3 posts a week plus a few Stories per day.
Mobile-First Strategy
Almost 94% of Aussies use social media via smartphones. That means your content needs to be designed for mobile: short, visual, vertical, and scroll-stopping.
Instagram is mobile-native – perfect for Reels, Stories, and behind-the-scenes clips.
Facebook is mobile-friendly – people browse while commuting, waiting for coffee, or checking out local groups.
Mobile-friendly content gets better reach because it keeps users engaged longer.
In Summary
If you want to grow your Brisbane business, Facebook and Instagram are where to focus.
Be active and responsive
Post consistently with content that invites conversation
Prioritise mobile-first design
Use replies and stories to boost visibility
Target local audiences with smart ads
It’s not about chasing every new platform. It’s about showing up where your customers are, being present, and being real.
Start conversations. Share stories. Reply like you would to a mate. That’s how you build trust, visibility, and a loyal following in 2025.
